MILWAUKEE ART MUSEUM

Tasked with creating a new and fresh take on the branding system for the Milwaukee Art Museum, my team and I wanted the core of the museum and its architecture to be the crux of our design. Having simplicity and a deep understanding of the culture of Milwaukee be our foundation, we were able to build something truly special. Focusing on the captivating Bure Brise Soleil winged screen of the building, we were able to create a mark and system that captures what the museum truly represents; the people.

Shaped by light, Defined by art.